Designing Packaging That Won't Break The Bank
How to design high‑impact packaging for startups when the budget is tight and the category is crowded.
Every day, a new startup launches on shelf.
The packaging is good enough to stop you.
But is it good enough to make you buy?
That’s the real problem most brands and designers are trying to solve.
In the latest episode of Packaging Unboxd, I sit down with Monika Cascone, award‑winning packaging designer behind brands like Anything Butt, Rythm, Grove Collaborative, and more, to break down what actually makes packaging convert not just look good on a mood-board.
In this episode:
The first question Monika asks every start-up
How to lead clients without steamrolling them
Balancing fun with functional: Making humor work
Why standard packaging formats often win
How to handle “I’ll know it when I see it” client feedback
The portfolio shift that gets you hired
We have a lot of fun and we try to answer the question designers are asking today, how do I get hired in this economy?
Watch the full episode on YouTube [here]
Work with Monika: monikacascone.com
This one’s a must-watch for freelancers, in-house teams, and design students trying to break into packaging.
