Being Haircare's Packaging Breakdown
Unboxing This Super-Cool Influencer Packaging Design From BEING!
Key Takeaways
Revolutionary Packaging Design: Being Hair Care's packaging is redefining the norms with innovative structures and materials, moving beyond conventional approaches.
Consumer Connection through Storytelling: Effective storytelling in packaging can enhance consumer connection and brand identity.
Behind-the-Scenes Insights: Understanding the complexities of packaging design, from material choice to production methods, can reveal cost-saving strategies and impact sustainability.
Pushing the Boundaries of Packaging Design
In the vibrant realm of packaging design, innovation isn't just a buzzword; it's a necessity. Evelio Mattos, a renowned packaging designer, pulls no punches in his detailed dissection of Being Hair Care's packaging. His enthusiasm is palpable right from the get-go: "I'm going to tear this box apart… show you what they did well, and maybe some areas they can push the boundaries a little bit more."
Being Hair Care's approach reflects a departure from the mundane with its massive 22-inch silver Mylar box featuring a debossed logo that exudes elegance. "This stuff's pretty tough," Evelio notes, emphasizing the meticulous craftsmanship. It's not just about aesthetics; it's about creating a tactile, memorable experience. Each element—from the Mylar wrap to the magnetic closures—designed to invoke a sense of luxury. This innovative structure isn't just for show; it plays a vital role in protecting the products inside, as well as enhancing the unboxing experience.
The choice of Mylar, although increasing the cost, showcases the brand's commitment to standing out: "Mylar is not cheap," Evelio remarks, which underlines the brand's daring investment in quality and differentiation. This packaging isn't just a container; it's a statement that Being Hair Care is redefining industry expectations.
Storytelling Through Packaging: Building a Brand Connection
Storytelling is a powerful tool in a brand's arsenal, used adeptly by Being Hair Care to craft a narrative that resonates with its audience. Evelio brings attention to this as he examines the packaging's interior: "The storytelling that's happening in this pack is all about what the brand is about and how it connects to you."
The narrative conveyed through quick, impactful messages such as "for being you," creates personal connections with consumers, reminding them that this product is for everyone—a universal appeal "no matter what shape, size, hair type you have." This inclusive approach is evident as they refrain from highlighting conventional beauty stereotypes, focusing instead on celebrating individuality.
It's not just the brand's ethos that's captivating; the packaging itself serves as a medium to echo this philosophy. By keeping the messaging concise and meaningful, Being Hair Care ensures that consumers absorb the essence of the brand quickly and efficiently, which Evelio aptly explains: "It doesn't help to build that connection with the consumer" if the story is too convoluted. The design thoughtfully blends color and texture to uphold the brand narrative, using vibrant blues and greens to symbolize freshness and vitality—traits deeply aligned with their product's promises.
Insights into Packaging Production: Balancing Cost and Creativity
For any brand, the journey from concept to shelf presents challenges. Evelio delves into the intricacies involved in packaging production, offering a peek into decisions that influence both cost and creativity. "Why are you doing it this way?" Evelio advises, emphasizing the value of curiosity and questioning to uncover potential cost efficiencies with manufacturers.
Being Hair Care's packaging employs sophisticated elements such as V-groove cuts and cross-cut panels, which augment aesthetic appeal but also increase complexity and expense. "[Mylar is] wrapped in plastic… not recyclable," he admits, pointing out areas ripe for sustainable improvement. Understanding these nuances is crucial since "these are things you have to consider," in achieving a balance between creating an eye-catching presentation and maintaining affordable production.
The breakdown of construction, including details on the board's cross cuts and glued edges, illustrates the delicate equilibrium brands must manage. Evelio's insights highlight how these production choices not only dictate cost but also affect the user experience and the potential environmental footprint of their packaging. His analysis serves as a reminder that strategic design decisions can significantly impact a brand's sustainability journey.
Revamping the Future of Hair Care Packaging
Steering away from traditional packaging norms, Being Hair Care has embarked on a journey to usher in a new era of design, one where storytelling and consumer engagement take center stage. Evelio Mattos's exploration underscores the transformative potential of packaging that transcends its traditional role, becoming a key protagonist in a brand's narrative.
Innovative designs like Being’s Mylar-wrapped boxes don't merely enclose products; they envelop consumers in a brand experience that starts from the moment of unboxing. The storytelling woven into every element is a testament to the evolving nature of branding and consumer expectations today. This shift, while challenging, presents hair care brands the opportunity to distinguish themselves—usurping traditional designs with creativity and connection.
The insightful views from this transcript remind us that while packaging can often serve a functional purpose, at its best, it encapsulates the very soul of a brand, inviting consumers on a journey far beyond its exterior.
